Beyond Yo-Yo News: Add Art + Design for More STEAM


Beyond Yo-Yo News; Innovation For A Prosperous Future (and balanced State of Yo and The Art of Play)

Reportedly over 92% of our purchase decisions are made based on visual factors, yet in the STEM vs STEAM conversation, it seems the ART (+Design) is causing some confusion as to how, where and even why. Take Apple as an example; they innovated and thrived based on good design of product and interface, therefore dominating in their space. Apple products are contagiously good looking, beginning with their packaging.

Many say, with innovation as our trajectory to a prosperous future, Art + Design are poised to transform our economy in the 21st century, just as science and technology did in the last century. Therefore, it seems like we should keep Art in Play.

As you might imagine, (to digress) take yo-yo innovation over the past century. From the first No Jive Yo-Yo in ’76, Science. Technology. Engineering. Art(+Design). Math. all played important roles. Aesthetics + Functionality are in the DNA of every model, every concept making Tom Kuhn’s Yo-Yos exemplary models of STEAM in the State of Yo.

As a result, Art (+ Design) are essential to the equation, transforming STEM into STEAM? Lets continue the conversation. We would love to hear from you. Send us an email:

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